The new Kobe/Lebron Nike commercial has caused NBA commisioner David Stern to enact a new gun reference policy.
The list of banned words and phrases includes many common basketball references.
If a player scores on a high percentage of his shot attempts we are no longer allowed to say that he "shot the lights out".
A three point specialist will no longer be known as a "marksman".
A player who has a reputation for helping his team win during clutch situations will no longer be referred to as an "assassin".
In fact, the term "shooting" will be changed to a more politically correct word or phrase, like "basket making".
A free throw will no longer be known as a "foul shot".
Any Washington Wizards fan who is caught wearing a throwback "Bullets" jersey during a game will be immediately stoned to death.
All Oliver Stone directed movies will be off limits to NBA players.
The official list is much more in depth, but these examples are intended to show the new direction that NBA league officials are striving to create.